Founder & Consultant.

The Story

I’m a Search Professional who does what he was born to do – Lead, teach and solve complex problems online (Not looking to do much else).

My journey has been exciting, intimidating, and fulfilling.

Like most, my plans have changed over different periods of my life. I tend to switch gears after accomplishing what I set out to achieve. Presently, I’m taking on my most challenging mission. I plan to elevate the digital standards of as many organizations and professionals as possible.

That’s what Humble Titan is all about. That’s why I invented the SEO TRAM method (an educational course). And this is what motivates me to service organizations around the world.

If you choose to continue reading, you’ll discover why “right now” feels like my time to unleash.

As for what I do? If you have a big idea and want it to reach people on the internet, I take care of that. I’m dedicated to precisely that. I start with organic reach, then I work your bespoke strategy into paid and social channels.

As for how I support your ambitions? My practice is to set up teams and organizations for digital success. Plus, I design strategies that establish synergy – once we mature your digital scope, we tap into your traditional approach. This is what I’d consider my edge.

It may help to think of me as the internet whisperer, helpful to those who may have made their fortune through traditional marketing. My work is the most impactful when I can address all marketing considerations before your brand ever engages an online user. My ability to translate complex search and digital marketing concepts to high-level stakeholders sets me apart.

But I’m only useful once I get to know you, your organization, and your goals.

Till you get in touch, I’d like to offer my story.

Take a look below. I’ve cataloged my very organic (pun intended) journey.

To spice up your reading a bit, I’ve chronicled my adventures in reverse order.

We start from all you’ve read above. We continue after this moment of gratitude.

I’m thankful for the trials of each stage of my adventure and for all those I’ve met. To my Family and Cristina, thank you. I hope the story inspires.

By the end of this period of my life, I’d accumulated 11 years of management experience. Now, I’m enjoying the ride. Continue to chapter 4 to learn what got me here.

The Story

You’ll soon discover I left the United States and moved to Spain in the year 2015. Two years later, I’d leave the Iberian peninsula. Three years after leaving, I’d return to Spain (in the year 2020). Each move meant a step up in my career.

This chapter accounts for my second stint, as an Associate Director of SEO, in Barcelona.

I entered this phase of my life with clarity. I came back to Spain to prove (to myself) that I have what it takes to deliver high-value performance at the top of international business. I was actively looking to do things the hard way. My thought process? “Absorb the pain now, and everything to come will seem easy.”

Four hours into my first day as an Associate Director, I was asked to conduct an interview to fill two managerial roles. A complete surprise. Thought we’d simply be discussing the massive responsibility of turning around a critical account for one of the largest agencies in the country.

To be fair, no one had promised my first day would be a delight.

Agency life can be relentless. But, I signed up for the grind.

Working at top agencies trains you to be agile, creative, and immediately effective. There are no excuses. You just get on with it.

A couple of minutes before the interview, it was explained to me that my client had brands in ten different markets. In these ten markets, they’d be releasing a new product that’d be sold in each of its established markets.

Just so you are following – that’s a total of twenty websites, 30 SEOs (that I’d oversee), and ten different countries (nine in Europe, one in Latin America). Plus, to further complicate an already intricate matter, there was the reality of a wide range of personalities and cultures I’d oversee. Anyone that’s ever managed people can appreciate the potential issues.

As a kicker, I could only rely on two junior-level direct reports till we filled the two vacant seats.

The chaos didn’t stop there. My Chief Operating Officer had promised a multifunction workflow that was yet to be established months later. Tricky, tricky. The client had hired a competing agency to service their paid marketing efforts while we managed owned media. Keyword, competing. It was all on me to make it work. And I did.

I hit the ground running that first week, and I’m still proud of it.

I was walking a tightrope and was always one step away from failure. I didn’t have time to think – which was, in hindsight, a great thing.

What luck! Things were way worse than I expected, and I ended up settling year-old issues in my first week. Things were going much better than I could have ever dreamed.

After three weeks, I’d cleared up issues that lasted for years. I was in my groove. I was interviewing about 6 candidates a week, jumping onto client calls from all over the world, and training my team. It all came second nature (for that, again, I’ll always be grateful. People don’t get to pick the genes that help them overcome adversity).

After a month, I was pitching new strategies to directors at my client’s offices. After three months, improved web performance accompanied all our efforts.

But I did make a few mistakes.

I was so obsessed with the work, I lost sight of my direct reports. Their reactions painted a picture of the effects of my intensity. I reflect on this weakness as an opportunity for improvement. Still, the work got done. And I learned to people first, always.

I am proud of everything I achieved in Spain. So why’d I leave? I move when it makes little sense to stay.

My account in Barcelona was massive. With that came exposure.

I got to work with SEOs from all over the world, and in doing so, I received the confirmation I needed. I was no longer learning but teaching and adding value to just about every search conversation I was involved in. I was coming up with ideas that the agency was adopting for other accounts.

I wouldn’t say I know it all, absolutely not. The learning never stops. But I noticed I possessed a combination of skills that made me quite formidable.

While a few technical SEOs could run circles around me once they began to inspect throttle speed in the source code of a page, I could always keep up. I knew enough to confidently point out a better priority, one that would drive results quicker. Plus, I could usually compensate for the knowledge gap with extensive experience in other areas of SEO. I could map out a performance strategy in a few hours, for example.

If I met someone that could outthink me for digital PR, I possessed strong enough management skills to maintain my edge.

And if I met a true leader, we felt comfortable in our company.

Despite all the above, what reassured me the most was when talking SEO with traditional business people. I had their attention. After a few slides, I had their buy-in. After a few deliverables, I saw their excitement. I felt ready.

I could synch internet strategy with offline channels and deliver results by spotting overlapping data points few professionals could identify.

Soon, I’d be hired by one of the fastest-growing companies in Virginia, USA.

I was tasked to continue the work I started as Associate Director. Except I’d step on a bigger scale, with more autonomy. I was asked to build a sustainable structure for an SEO team. Within three weeks of arriving in the United States, I’d identify most of the companies needs. One week after, I’d be trusted with the budget to make magic happen.

It was confirmed, my practice is to set up teams and organizations for online success. I focused on executing my plan to elevate the digital standards of as many businesses as possible.

By the end of this period, I had accumulated 10 years of management experience. Next stage (Chapter 5), I’d revolutionize search. Be sure to stick with the story to see what I was up to before this, chapter 3.

The Story

I had all these ideas and projects that I’d been developing for years. They revolved around topics I am passionate about, politics, education, social reform, and art. But I was tired of scratching the surface and barely making an impact. I wanted to understand how to get more involved in a powerful and impactful way.

After my first stint in Spain, I arrived in England to become one of the best at what I do. This was the year 2017, and I’d commit to sharpening my skills. I made a simple decision to give my absolute all and let nothing come in the way of getting better at my craft.

I entered this phase of my life fueled by passion. At this time, I regarded Manchester as a growing digital force in Europe. I wanted to be a part of it.

I am a lucky, lucky, lucky boy. As far as my career goes, Manchester was the best decision I’ve ever made.

In Manchester, I found opportunities every time I knocked. There, I was embraced. There, it rained all the time, and it never seemed to matter.

I cannot say enough how much I adore the British land, culture and people – thank you!

Through no fault of Manchester, I suffered. I put too much pressure on myself and thought the best way to deal with my existing stress was to add more pressure.

But no matter how much I’d deal with (internally), Manchester continued to give and give, whatever I wanted. It was up to me to ask responsibly and healthily manage my life. Unfortunately, I wanted it all, and I was willing to sacrifice my health.

So, what happened? Less than a month after arriving, I’d land a job at an agency. They weren’t quite sure how my managerial experience in Spain and the United States would translate over to the UK, so I was hired as a web generalist. Looking back on it, they probably wanted to save on my salary, but I thank them for slowing me down a bit.

Our clients were small to mid-sized businesses, and they varied quite significantly. One moment I could be working on an eCommerce site helping to sell doorknobs. The next hour I could be working on a lead gen site for a charity. I was never bored. At my last count, I worked on 47 websites before I left, spread across 16 verticals.

What’s more, this agency in Manchester invested in its people (in a way I’d never experienced before). If you were up for a challenge, they were happy to back you. So I took the time to remaster the basics of the web. With the experience and knowledge I brought to the table, I could improve drastically.

Four months later, I’d be promoted to an SEO Account manager.

Finally, I didn’t have to worry about building a site, writing copy, managing people who worked in different marketing functions. I was focused on two things, Management strategy, and SEO.

A month after being trusted as Account Manager, I’d redesign everything: workflow, budget, clients comms, everything.

Two months in, I was an addict. I needed to learn something new in SEO to function.

I was thinking about SEO all the time. I’d read about it, bugged our tech guys about it, bought a tape recorder to interview my peers about it. It was a sickness. I could see and feel its potential all around me.

I figured Google and other search engines were trying to map out the human thought process. The psychology of people and products is why I bothered studying for a Master’s in Business Administration.

Where most professionals were focused on the search algorithm, I was curious about the minds that search engines were coding for. I’d say that’s where I began to move away from the standard SEO.

With SEO, I believed I could put together something new and exciting for the world.

I knew I wanted to help people fall in love with my craft while helping others achieve their dreams online. It wasn’t a problem that I had no clue how to make anything happen. I was having too much fun being blind, in love, and obsessed.

But I’m lucky. I seem to have a sixth sense for operational flaws of thinking, organization, structure. You name it, and I am usually processing for weakness.

After 8 months of directly picking at SEO, I came up with the SEO TRAM method. I would develop it to introduce a high-level discipline to the craft.

As I worked across many distinct verticals, I sought commonalities I could exploit for rankings and investigated what was unique to each site. The more I explored, the more convinced I became that when you erase all the dressings of different websites, the main difference typically comes down to the target audience and their behavior. So I sought to build a data-backed system that helps marketers get ahead of human thinking. I would design the TRAM SEO method to favor human search as much as it discusses search algorithms.

Where others immediately get tangled up in bots and crawlers, I sought to open professionals to a behavioral science with a reliable marketing process.

Soon enough, I’d realize that my agency could no longer offer the resources I needed to take my passion project further. I either needed more space and time to think of new ideas or access to the very best minds who may have already thought up some fantastic ideas.

I’d eventually leave my first agency for an in-house position that would quickly frustrate me.

Manchester being Manchester would quickly gift me the opportunity to work with the biggest SEO team in the country.

Here, I discovered SEO in its most complete form. Hired here, I wasn’t hoping to be invited to an SEO meet-up. I was working at an agency hosting its own conferences, teaching, and setting SEO standards. My meetings featured a scheduled catering service of tea and elegance. My clients served champagne when I’d visit London. I was working with the very best. There was no excuse, so I worked my ass off for two years. Boy, did I achieve some great things.

I was moving up quickly. But soon, I’d be forced to consider my options.

With the reality of Brexit closing in on my future, I decided it was time to leave the United Kingdom.

Though my parents would have loved for me to end my European love affair, I wasn’t ready for homecoming just yet.

A secondary homecoming made more sense to me. I was possessed by this feeling that Spain and I had unfinished business.

I’d pack my bags and head over to Barcelona as an Associate Director. The plan was to prove I have what it takes to compete and deliver at the very top.

The goal was to build and lead a new team through a tough challenge.

By the end of this period, I had accumulated 8 years of management experience. Next stage (chapter 4), I’d put it all together. A relief, considering how I discovered the pieces of my talent. Continue to below to Chapter 2 to uncover the chances I took to get this far.